Simba Corporation holds SAME tractors open day for recently acquired franchise

By Naomi Mueni

Naivasha December 3rd 2015. Simba Corporation’s Agriculture Division today held a tractor demonstration and open day for its recently acquired SAME tractors franchise. Beginning on May 1, 2015, Simba Corp is now the new and exclusive distributor of SAME tractors and OTMA farming implements in Kenya.

The company got into the tractor business to take over the Kenyan dealership of SAME Deutz-Fahr, an Italian manufacturer of agricultural equipment.

Mr. Adil Popat (Right),SAME Chairman (Left) and John Chemono(tractor winner)

“Our entry into the Agriculture sector was informed by our commitment to enhance agriculture and farming mechanization in Kenya. Agriculture remains a crucial backbone of Kenya’s economy.” said Simba Corporation CEO, Adil Popat during the SAME open day event.

“We are excited to have a chance to contribute to the country’s most important industry – agriculture- through the Simba Corp Agricultural Division. We will spare no expense to ensure SAME Tractor owners enjoy world class services across our network,” he added.

The firm has laid out an elaborate market penetration strategy as part of its business development efforts. The newly created Simba Corp Agricultural Division allows SAME to offer nationwide service; genuine spare parts; a broad distribution network and tractor tracking solutions.

Also commenting during the launch, Simba Corp Agricultural Division Brand Manager, Robin Schalch said, “Our models are built with simplicity of design, unsurpassed reliability, outstanding fuel economy, and minimal maintenance requirements.”

In a bid to meet the demands of new and existing customers, Simba Corp has set-up a fully-fledged after sales operation.

It consists of a genuine spare parts center and nationwide mobile service coverage. The SAME Genuine Spare Parts Centre features a stockholding capacity of more than 5,000 line items of genuine manufacturer parts.

Mr. Adil Popat and Mr. Nick Keeley trying out one of the tractors

Simba Corp Agriculture Division will provide backup support for SAME through Simba’s branches in Nairobi, Mombasa, Kisumu and Kisii, nationwide mobile service workshops as well as an extensive dealer network across the country for customers’ convenience.

Offering a versatile range of tractors for use in the open field, fruit orchards and vineyards, SAME tractors are engineered to increase power and efficiency while ensuring excellent cutting performance.

The tractors are built tough enough to handle long days of dedicated landscaping with ease and with a perfect balance of performance, efficiency, and comfort.

Founded in 1948 by the late Mr. Abdul Karim Popat as a modest used-car selling enterprise, the Nairobi-headquartered Simba Corporation has grown into a large integrated multi-sector business services group representing international brands and franchises such as Mitsubishi, FUSO, BMW, Mahindra, Renault, Geely, AVIS, SAME tractors and AKSA generators.

Simba's hospitality properties include the Olare Mara and Villa Rosa managed by world leading hoteliers, Kempinski, as well as Acacia Premier Kisumu. For more information, please visit www.simbacorp.com